• What would you be willing to pay for a comparable item?
• It is reasonable to price items in good to excellent condition at 25% to 50% of retail sale price. The better the condition, the more popular or unique the item, the higher the percentage.  Keep in mind infant clothing is very abundant.
• Do not overprice. Better to mark it at 30% and sell the item than to mark it at 50% and not sell the item.
• Basic brand name items such as Target, Sears, etc. sell well priced around 25% of retail sale price.
• Better brand items such as Gymboree and GAP sell well priced from 30% to 50% of the retail sale price. For example, if a GAP t-shirt can be purchased on sale for $11.99, you can reasonably price it around $4.00 for good condition, $5.00 for excellent condition, more if the tags are still on.
• Toys, electronics and furniture are priced pretty much the same way. The more common and easily purchased the item is the less the percentage of retail it will sell for. High dollar items such as nice strollers, large outdoor climbing toys, ride-in cars, etc. will sell well at 50% or more of their current retail because the savings on a $100.00 item at half price is much more substantial than it is on a $10.00 item.
• Finally, if you are unsure of the value of certain items and want to do some research, spend 30 minutes on the Internet and "shop" for those items.

PRICE TO SELL